Matches fashion
Matches Fashion is a luxury retailer known for its fresh, editorial approach to style. Their Wishlist is a key feature used by shoppers to save favourites and share looks, but the design had started to feel dated and disconnected from the rest of the brand. We set out to refresh the Wishlist so it felt cleaner, more intuitive, and more in line with Matches’ modern, fashion-forward identity.
Product UX/UI design
Mar 1, 2024
The direction was inspired by the feeling of flicking through a magazine or curating a personal moodboard; playful, editorial, and easy to browse.
We focused on giving the Wishlist a lighter, more polished look that matched the Matches brand while improving the experience across both mobile and desktop. The result is a Wishlist that feels stylish, streamlined, and seamless to use.
